Most people in the wedding photography industry will probably rate themselves quite high in the technical and photographic side of things but when it goes right down to business, most of them just aren’t as confident. The thing is, photographers really are artists by heart and they cannot be blamed if the primary focus is in their craft and how to continually improve it. If you would like to have any chance of making it in this highly competitive niche of wedding photography though, you would need to get all of your ducks in a row and prepare for a few business tricks because you’re seriously going to need it. We came up with a few business tips to help out the struggling photographer.
Make a business plan
Most people would just go in head first and “figure it all out later”. As you may know, this is an extremely bad idea especially when huge amounts of money involved. Before you take out that life savings or that hefty bank loan, take the time to actually sit down first and map our your plan. It pays when you put pen to paper because it makes the whole thing much more tangible and easy to wrap your head around. Decide on what style of quirky wedding photography you will be specializing in. What will your packages include and what are the tiered prices for them? How much will you be spending on gear and accessories? How much will professional editing software cost you? How do you plan to acquire clients and what will your basic pitch be? You have to get all these info figured out first before you even start.
Set up your portfolio
If by any chance you were able to get through the first hurdle of making a business plan, the next step would be for you to set up your portfolio. A portfolio is like a photographer’s resume so make sure that you collate any projects you have done in the past, even those that were not paid projects. Remember that you should only bring in the best of your works. If you somehow find the quality mediocre or sub-standard or not as usually good as your other finished products, do not put it up. Remember that you are putting your best foot forward here. Also take the time to update it every now and then with your most recent works.
Prepare business cards
Have a nice business card printed out and keep then clean and crisp and bring then along with you all the time. Don’t you just hate it when you attend an event and happen to meet people whom you might be able to do business with and all you have is an old dog eared business card that has been lounging around battered and creased in your wallet for the longest time? Keep your ammunition stocked and be ready at all times. It pays to be professional. Hand them out to people you strike interesting conversations with. Give them out to fellow colleagues in the wedding industry in mutual events you cover. Do not scrimp out in giving them out. It’s practically free publicity already.